Bold ideas brought to life. HenrikWenders, Senior Vice President Audi Brand, and MarcLichte, Head of Design at Audi, take a trip into the past with the iconic Horch 853A. More than just a piece of history, this car is a symbol of their ambition to create, shape and design future premium mobility. An icon in its time, we are now redefining progressive luxury in 2021 with a new concept car. Be a part of progress.