A new week means a new trip into the future for. After seven episodes of THIS IS FORWARDISM and seven guests who have shared their definition of Forwardism with us, today Yomi finally talks to the very person who was instrumental in coining the term “Forwardism” for BMW.
StefanPonikva is Vice President Brand Communication and Experience at the BMW Group.
In this episode, he takes Yomi and on a journey through the BMW cosmos and tells what the term “Forwardism” means to BMW and to him personally.
He is known for his visionaryideas and we certainly see him as a pioneer of digital marketing – but would he actually call himself that? Let’s find out together.
Find out more about the host Yomi Adegoke: instagram.com/yomi.adegoke/?hl=en
Find out more about the guest Stefan Ponikva: instagram.com/stefanponikva/?hl=en
02:00 THIS IS StefanPonikva 05:00 The definition of Forwardism 06:30 The meaning of brand experience 07:45 Creating a love brand 09:45 The power / the importance of digital storytelling 12:30 Culture Marketing 13:50 The pioneering role of BMWs metaverse JOYTOPIA 16:25 The future vision of BMW 20:55 The shift in the virtual worlds 23:30 JOY FOREVER 25:00 Welcome to Utopia
Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Experience a new dimension of luxury with the BMW i7: bmwusa.com/future-vehicles/i7-luxury-sedan.html
For more exciting stories, go to BMW.com.
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