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September 8, 2021

Coldplay played an exclusive performance at the IAA inside BMW JOYTOPIA. Fans watched the concert from inside the unique virtual world. What takes higher? Music! #HigherPower #BMWJoytopia #BMWIAA

Discover the world of BMW Joytopia: b.mw/coldplay-20

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► Explore More Videos:
Introducing the BMW i Vision Circular: youtu.be/WieBN931vos
BMW Four-Cylinder Illumination #BMWIAA: youtu.be/hZmDjg5a9IU

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#higherpower #bmwjoytopia #bmwiaa #iaa2021 #coldplaybmw #fixyoubmw #higherpowerbmw #bmwconcert #bmwcoldplayperformance