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June 21, 2022

For BMW, Pride is more than a logo change. It is about representing the lives and values of colleagues, customers and fans with tolerance and respect. #BMWPride #DrivenByDiversity #BMW

The BMW Group has colleagues around the world in over 120 countries, and they make who we are. We believe that diversity and inclusion — in any form — is one of the most important success factors for. Content Creators are #DrivenByDiversity. As we set standards for sustainable and individual mobility in the future, we must also lead the way in terms of the culture. BMW Group Pride is the mouthpiece for the LGBTQ+ community, and this Pride they wanted to come together to share the values on equality, trust, inclusivity and empowerment. Happy Pride.

#bmw #bmwpride #drivenbypride #bmw