Sustainability – this topic is more relevant than ever. But it is by no means new for BMW. Jonathan and Nicki take you on a journey almost five decades into the past. Yes, you read that right: five decades.
BMW established sustainability as a central element of its corporate strategy back in the early 1970s.
From the first baby steps to “Project i" through to BMW’s ambitious future goal: bringing the greenest car to market. In this episode, you’ll find out everything – and we promise not to spare you any details! Get ready for a sustainable journey through time. Fasten your seat belts, hold tight and off we go!
01:35 Starting with the ‘70s 04:20 THE 2000s: A STRATEGY IN FLUX 06:10 Hydrogen technology: a priority at BMW 07:25 Project „I“ 11:40 Fuel cell technology: another alternative 13:20 From supply chain to recycling 14:30 The future of sustainable automotive mobility 16:15 The goal is 100%
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